Content is the answer.
What's your question?
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Why do I say content is The Answer?
When people are face-to-face with answers, they convert. They buy. They stick around. That's why content is The Answer.
As a career content professional, I predict what your target audience wants and I deliver what they need. (Spoiler Alert: those are not the same things.)
My specialty is creating content that provides the answers customers didn't know they were looking for in a way that makes them feel like your product was built for their unique circumstances. A custom-built answer from a puzzle-piece-perfect partner.
Appeal AI
Strategic use of AI for top-of-funnel ICP
Resources
Branded content built to lift burdens
Podcast
A thought experiment in thought leadership
Production
Webinars, on-demand videos, presentations, and bloopers
I'll say it again: Content professionals are The Answer.
Think about it: Each time someone uses a search engine, they're asking a question. Your content is your response. Whenever someone navigates to your website, they're looking for a solution. Where will they find it? Your content.
Now that I've spilled my guts, let me bore you for a minute with what I actually do - aside from just "creating content". As a content professional, I...
Build content strategy
Tailor your content to SEO and SGE standards
Make your brand sound human
Plan social, long-form, and specialty content
Ghostwrite thought leadership content
Dream up new customer experiences
Research at a pro level
Track repeated statistics and data
Optimize your web copy
Absorb industry news and trends
Work with product and demand teams
Listen to sales and support teams
Back up company leadership
Connect all the dots
Get excited over cool writing
Say "No" a lot
Do a lot of this and a lot of that (but never a little of anything!)
So if you want to be the solution your customers need, let's start a conversation. Strategic content could be the answer you're looking for.