It's been an adventure, that's for sure.

We'll start with some fun accomplishments:

• With Funraise, achieved the top organic search result for the term “fundraising software” and current number two placement for “nonprofit fundraising software”

• Built exceptional email experiences for multiple companies and clients, consistently increasing open rates by more than 15% on average

• Monitored tech stack usage and efficacy, streamlining and upgrading tools when necessary to save tens of thousands of dollars in costs and wasted resources

Moving on to the actual experience:

Head of Content Marketing

Funraise 02/2018 - Present

• Directed all aspects of Funraise's content marketing operations, including planning strategies, creating content, and repurposing across various channels to enhance brand visibility and effectively engage with the audience.

• Implemented and tested a series of weekly email newsletters and segment-based drip campaigns, boosting the average email open rate from 11% to 27% and increasing the click-to-open ratio from ~2% to over 10%.

• Streamlined the marketing tool expenses, driving cost savings exceeding $30,000 within three months.

• Orchestrated a collaborative initiative to identify and rectify SEO deficiencies, leveraging AI-driven analytics and innovative SGE techniques, acquiring $40,000 in new leads within the inaugural month and resulting in the top organic search result for the term “fundraising software” and current number two placement for “nonprofit fundraising software”.

• Spearheaded a transformative rebranding initiative in collaboration with the creative team, overseeing the complete overhaul of the brand's digital presence, including a new website launch and seamless migration to Webflow.

Senior Marketing Project Manager

Lido Labs 01/2016 - 07/2017

• Successfully launched and managed a diverse portfolio of tech, broadcast, SMS, media buying, and social media initiatives from inception, demonstrating resourcefulness and strategic acumen in achieving objectives on time and within budget.

• Developed and tested up to 15 daily email campaigns utilized by numerous affiliate marketers, resulting in a remarkable CTR increase of up to 22%, empowering Lido Labs to negotiate favorable rates and boost profits by over 15%.

• Orchestrated impactful email campaigns and diversified digital marketing endeavors, catalyzing a 15% surge in lead acquisition within the initial 60 days

• Guided the seamless integration of project management and CRM tools, Asana and Salesforce, during a comprehensive company reorganization, ensuring operational continuity and efficiency amidst organizational changes.

Director of Operations and Marketing

AgentBridge 04/2014 – 01/2016

• Directed all aspects of company communications, overseeing the strategic development and rigorous testing of website and app UX enhancements while conducting in-depth analysis of user behavior to inform optimization efforts.

• Successfully launched AgentBridge across multiple international markets, including the US, Canada, England, Ireland, and Australia, demonstrating adeptness in navigating complex regulatory landscapes and ensuring impactful market penetration with minimal complications.

Digital Content Manager

Internet Brands 10/2008 - 04/2014

• Directed a diverse team of over 30 manager-level editors and content writers, fostering a collaborative environment and serving as a bridge between freelancers, developers, and project management.

• Proactively analyzed website performance and traffic patterns amidst major Google algorithm shifts (Panda, Penguin), swiftly adapting content direction to mitigate negative impacts and capitalize on competitor disruptions, leading to a significant reduction in estimated damage to search engine result pages (SERPs) and gained traction for key searches.

Sprinkle in some programs I've worked with:

• HubSpot

• Salesforce

• Frase, Perplexity, Midjourney, and other AI tools

• Notion

• Google Analytics

• Pardot

• Webflow

• All the ESPs

• Asana

• Atlassian products

• Wordpress, Squarespace, and the like

And more... I've been around long enough; if you work with a program I didn't list, ask me about it! Chances are I've made contact.

Take a look back at my education:

Bachelor of Arts: English

Florida State University, Tallahassee, FL

Certification, Technical and Professional Writing

California State University, Long Beach, CA

Include conferences, classes, and connections:

On-site Volunteer Manager

Marketing AI Conference 2024

Visual & Audio Experiences Volunteer

Content Marketing World 2024 (October)

Book Reviewer

The Content Advantage, Third Edition (out November 2024)

Tell me about you!